This policy covers how Alif-Aleph UK treats personal information that Alif-Aleph UK collects and receives, including information related to your past use of Alif-Aleph UK products and services. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available.

Alif-Aleph UK is registered under the UK Data Protection Act 1988, Registration Number: Z8593591.

Our Obligations

The principles for processing of personal data are that data must be:

1. Fairly and lawfully processed;

2. Processed for limited purposes;

3. Adequate, relevant and not excessive;

4. Accurate;

5. Not kept longer than necessary;

6. Processed in accordance with the data subject's rights;

7. Secure;

8. Not transferred to countries without adequate protection.

We are committed to following these principles and that is why your consent has been obtained so that all our data processing in relation to data of which you are the subject is lawful.

We will process data about you only so far as is necessary for the purpose of managing our business. Data will not be disclosed to anyone else other than our authorised employees, agents, contractors or advisors (except as required by law) unless you expressly authorise its disclosure. We will only obtain data about you that we require for the purpose of managing our business.

We will take all reasonable steps to ensure that the data we process is accurate.

We will process data in accordance with your rights under the Act.

Data will be kept in a secure system whether manual or computerised to the best of our ability at all times.

The Act prohibits the transfer of data outside the European Economic area to countries that do not have similar protection of data except in some circumstances or with the subject’s consent. By agreeing to be on our database you have given us your consent to such transfers should they be necessary. The reason for this is that with the use of the Internet and email data can be transferred to a computer or server in such a country in the course of a transfer between parties within the European Economic area. Also we may have offices or subsidiary companies or agents or contractors in such countries now or in the future and therefore transfers of data could be necessary as part of the management of our business.

Statement of Intent

From time to time, you will be asked to submit personal information about yourself (e.g. name and email address etc) in order to receive or use services on our website or games. Such services include newsletters, competitions, "Alert Emails", live chats, message boards and membership Alif-Aleph UK services.

By entering your details in the fields requested, you enable Alif-Aleph UK and its service providers to provide you with the services you select. Whenever you provide such personal information, we will treat that information in accordance with this policy. Our services are designed to give you the information that you want to receive. Alif-Aleph UK will act in accordance with current legislation and aim to meet current Internet best practice.

Information Collection and Use

Alif-Aleph UK collects personal information when you register with Alif-Aleph UK, when you use Alif-Aleph UK products or services, and when you visit Alif-Aleph UK pages or the pages of certain Alif-Aleph UK partners. Alif-Aleph UK may combine information about you that we have with information we obtain from business partners or other companies.

When you register we ask for information such as your name, email address, postal address, country, mobile phone number etc. Once you register with Alif-Aleph UK and sign in to our services, you are not anonymous to us.

Alif-Aleph UK collects information about your transactions with us and with some of our business partners.

Alif-Aleph UK automatically receives and records information on our server logs from your browser, including your IP address, Alif-Aleph UK cookie information, and the page you request. Most, if not all, websites do this, because cookies allow the website publisher to do useful things like find out whether the computer (and probably its user) has visited the site before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.

Alif-Aleph UK uses information for the following general purposes: to customize the content you see, fulfill your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients.

Cookies

Alif-Aleph UK may set and access Alif-Aleph UK cookies on your computer.

When you enter a site your computer will automatically be issued with a cookie. Cookies are text files that identify your computer to our server. Cookies in themselves do not identify the individual user, just the computer used. Many sites do this whenever a user visits their site in order to track traffic flows.

Cookies themselves only record those areas of the site that have been visited by the computer in question, and for how long. Users have the opportunity to set their computers to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these, of course, means that certain personalised services cannot then be provided to that user.

NB: Even if you haven't set your computer to reject cookies you can still browse our site anonymously until such time as you register for Alif-Aleph UK services.

Children (Persons under the age of 18)

Alif-Aleph UK does not accept registrations from children (i.e. anyone under age 18).

Changes to this Privacy Policy.

Alif-Aleph UK may update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the email address specified in your Alif-Aleph UK account or by placing a prominent notice on our site.

Your Rights Under The Act

The Act gives you the following rights as a data subject:

Access to data

• To be told whether personal data on you is being processed by requesting this in writing and paying a fee currently not to exceed £10.00.

• To be given a description of the data and its recipients and to have a copy of the data within 40 days of the request. The data subject is entitled to know the source of the data.

• The copy should be intelligible and in a permanent form unless to provide it in this form is impossible or would involve disproportionate effort or you agree to accept a non-permanent ‘copy’.

• If the data controller has previously complied with a request from you then no duty to comply with the request arises until a "reasonable interval" has elapsed between the two. Just what will constitute a "reasonable interval" will depend on the nature of the data, why it is processed and the frequency with which it alters.

• To be informed about the logic used to make automated decisions using the data.

• The request for access to data must be made in writing if the data controller so requires. The Data controller may also require payment of a fee not exceeding the statutory maximum which is currently £10.00. The data subject must provide the data controller with any information reasonably requested to enable the data controller to be satisfied as to the data subject’s identity and in order to locate the information.

• Where disclosure of data would necessarily mean that information relating to a third party would be disclosed the data controller may refuse to disclose it unless the third party consents or it is reasonable to disclose the information without such consent.

Rectification of Data

You can apply to a court for an order that the data controller rectify, block, erase or destroy inaccurate data and where the court considers it reasonably practicable to do so inform third parties to whom the data has been disclosed of the fact

Compensation

Should you suffer damage as a result of the failure of a data controller to comply with the Act then you may be awarded compensation. Where a data subject suffers distress in certain types of case there may also be an award of compensation for distress as well as damage.

It is a defence in any claim for compensation that the data controller used such care as was reasonably required in all the circumstances to comply with the Act.

Information

The Act provides that Data will not be fairly processed unless the data controller ensures that as far as reasonably practicable the data subject has or has ready access to:

• The identity of the data controller

• Any representative of the data controller

• The purpose(s) for which the data is intended to be processed

• Any other information necessary to enable the processing to be fair

Direct Marketing

A data subject has the right to require in writing that the data controller within a reasonable time cease or not begin processing data of which he is the subject for the purpose of direct marketing. Failure to comply by the data controller can lead to a court order that he does so.

Right to Stop Data Processing

A data subject has the right to require that a data controller cease or not begin data processing where the processing is causing or likely to cause unwarranted and substantial damage or unwarranted and substantial distress to the data subject or another by giving notice in writing specifying why the data processing is or will be the cause of distress or damage and the purpose and manner of processing to which objection is made. The data controller then has 21 days to respond with a written notice stating either that he has or intends to comply with the request or why he regards the notice as unjustified and the extent to which he has or intends to comply with it. The data subject can make an application to the court if the data controller will not comply. However where the data subject has consented to the data processing or it is necessary for the performance of a contract to which he is a party he requests it with a view to entering a contract or the data controller has a non contractual legal obligation which requires him to carry it out, the data subject has no right under this section to stop the data processing.

Our Policy on Access to Data

1. We will appoint a data protection compliance officer.

2. A request for access to any personal data that relates to you should be made by a written request to the data protection compliance officer at head office. A fee of £10.00 or such higher amount as permitted by law from time to time must be paid before access can be granted.

3. On receipt of a request it is our policy to provide copies of all data that we are obliged to disclose within 40 days of receipt of your request being received by the data protection compliance officer at head office.

4. We consider that if a period of less than one year has elapsed since any previous request for access to data was complied with it is not reasonable to expect us to be obliged to comply with a further request before a year has elapsed unless there are exceptional circumstances.

5. Should you wish to bring any inaccuracy in disclosed data to our attention you must do so in writing.

6. It is our policy to ensure that all data is as accurate as possible and all necessary steps to ensure that this is the case and to rectify any inaccuracies will be taken.

Questions and Suggestions

If you have questions or suggestions, please email us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Data Protection Act Registration Number: Z8593591

Alif-Aleph UK

4th Floor, Barkat House
116-118 Finchley Road
London NW3 5HT

Tel:            020 7472 6060
Fax:           020 7472 6069